It is a given in today’s marketplace that being a member of social networking sites is no longer optional. They are free, easy to use, and grant you access to just about anyone with an internet connection.
So how do you use social networking to drive potential customers to your website, and ultimately turn them into actual customers?
- Create an online personality – create an online personality that people can relate to. Don’t only share work related items. Try sharing links to humorous articles, kitten photos, or anything else you are interested in. Avoid sharing political, religious, or possibly controversial opinions. They will always hurt you more than they help.
- Blogging – Blogging about something of value to your current and potential customer base will create traffic to your site. Sharing free knowledge will create credibility, gaining you trust of more customers. After you have published your blog on your website, share the link on all your social networks. It will increases traffic & raise your search engine rankings. Make sure that your blog has social sharing capabilities that are easy to find so others can share your article.
- Share Products or Services you are Selling – Share the links to your services page, house listings, products, or any thing else you are selling. Link sharing is as easy as using the copy and paste function. Copy the web address you would like to share and paste into your social network status update.
- Use and Social Network API on your Website – An API shows your latest tweets, status updates, pictures you’ve posted, etc. Having this on your website can gain you more followers and helps with Search Engine Optimization.